Our Story

Chic and trendy, classic and simple

Chic and trendy, classic and simple, playful and sexy – Dress & Dare is an elite, high-fashion brand that offers exclusive, timeless fashion collections to women of all generations.  Dress & Dare had a humble beginning in a small view-by-appointment suite in Thrupps Illovo, which opened in August 2008.

Couture retail store and salon privé

In September 2011 Dress & Dare Couture retail store and salon privé was launched to much fanfare and a feature article in the prestigious Top Billing magazine. The Dress & Dare concept store offers the hottest fashion trends to all shoppers and provides the highest level of personal assistance and wardrobe styling. The salon privé ensures an exclusive experience for discerning women who desire discreet, undivided attention. 

A legacy, remade

Having passed down the legacy, Dress & Dare is in the dynamic and driven hands of Claire Loots. Her love for fashion and experience in style consulting has injected a fresh, modern dynamic into the boutique. "I have a passion for styling women. Not just for the art of fashion, but rather to have the satisfaction of knowing that my clients leave me feeling confident in themselves, with a smile on their face!" So what are you waiting for... Dare to Dress your senses and be transformed into the woman you were meant to be!