Chic and trendy, classic and simple

Chic and trendy, classic and simple, playful and sexy – Dress & DARE is an elite, high-fashion brand that offers exclusive, timeless fashion collections to women of all generations.  Dress & DARE had a humble beginning in a small view-by-appointment suite in Thrupps Illovo Centre, which opened in August 2008.

Couture retail store and salon privé

In September 2011 Dress & DARE Couture retail store and salon privé was launched to much fanfare and a feature article in the prestigious Top Billing magazine. The Dress & DARE concept store offers the hottest fashion trends to all shoppers and provides the highest level of personal assistance and wardrobe styling. The salon privé ensures an exclusive experience for discerning women who desire discreet, undivided attention.

A shared passion

In 2016, the dynamic and driven Cathy Momberg took over the Dress & Dare brand. Together with Claire, they have injected a fresh dynamic into the boutique. Their shared passion for fashion ensures that they have the right recipe to make each and every woman look and feel their very best.

The Dress & Dare Team


+27 82 786 3683



+27 11 615 2910

Bedford Square, Entrance 5